While the announcement of the iPhone 6 and 6Plus are in line with what had been expected, the Apple Watch appears to have stolen the show (with the Apple Scarf Guy coming a close second).
The watch, even lacking in some details, such as battery life expectancy, will in future be a case study in innovation management, design development and execution. Final judgement will be when the product is actually in store. On first impressions though the product looks stunning, with an interesting feature set.
But the one announcement that caught my attention was Apple Pay. With the iTunes stores Apple is already one of the largest holders of credit card details in the world. The move into payment transactions does not come at a surprise.
What does surprise me though is Apple's claim that they will not hold any information on the details of the transaction. Google would have executed this in a totally different manner, bombarding you with advertisements and offers, prior, during and post transaction.
I find the prospect of ApplePay fascinating and the future tie in with iBeacons, having dealt with NFC and other technologies in this space. It will also be interesting to see how PayPal will react.