I would consider myself well clued up in the digital space - admittedly there are loads of gaps as well.
After all I have seen the dotcom boom and bust, done lots of research in that area. I have witnessed the rise of social media starting with LinkedIn (in the top 25,000 to join the network), commented on mobility (management of innovation in the UK Telco sector), developed innovation benchmarks and customer satisfaction metrics taking into account digital channels. Lastly, having dealt with maximising the utility of content, specifically sports related content over the years, I even managed to work in a start-up proposition that would tie all the skill sets together.
To be told that I had no concept of content strategy in the digital space was a bit of a low blow to take to say the least.
After some soul searching I realised that it would be advantageous to consolidate my learnings by enrolling in a Digital Marketing course. I decided to take the wearesquared course, a program put together with Google.
Last night was my first session, which was prefaced with some pre-lecture preparation.
This is where it got interesting for me because I am starting to see things from a different perspective. Of course I am passionate and enthusiastic about technology and innovation, but going through the material and listening, and this is a key point - listening and not reacting - to the lecture, I could not help but get a boost in energy.
The perspective was totally different from how I saw it or would have seen it. There was no history or any baggage, just a clean slate, pure unadulterated passion for the subject matter, no “if”, “when” or “but’s”.
This is really a fascinating beginning of a journey, I do not think that my intended destination will be where I will actually end up.